Senior Consultant, Digital Insights & Analytics

Company: Kantar
Location: Bowie
Posted on: September 19, 2022

Job Description:

WE GO BEYOND THE OBVIOUS, USING INTELLIGENCE, PASSION AND CREATIVITY TO INSPIRE NEW THINKING AND SHAPE THE WORLD WE LIVE IN. TO START A CAREER THAT IS OUT OF THE ORDINARY, PLEASE APPLY...JOB DETAILSTITLE: Senior Consultant, Digital Insights & AnalyticsLOCATION: NYCKantar is the world's leading data, insights, and consulting company. We understand more about how people think, feel, shop, share, vote, and view than anyone else. Combining our expertise in human understanding with advanced technologies. Kantar's25,000 people based in more than 100 countries help the world's leading organisations succeed and grow. Nobody knows people better than Kantar. We provide insight and inspiration to help our clients, our people and society to create and flourish in an extraordinary world.WHO WE ARE:Dx Analytics is a digital research and strategy consulting team, born out of a unique combination of digital expertise gained at the forefront of online research, strategy, and activation for some of the world's largest brands. Dx Analytics was formed from Mavens of London, a boutique digital consultancy acquired by Kantar in early 2020 to expand Kantar's digital analytics & research expertise.Our role is to help brands understand how the digital landscape works, and what they can learn about their customers there, from trends in Google searches and Twitter conversations to the sales uplifts from new forms of digital media. Mining consumer data trails from social listening, eCommerce sites, reviews sites, forums, and blogs, Dx Analytics leverages the large-scale raw data of the internet, and uses it to map and understand the paths that brands should tread, feeding into marketing strategy, product innovation, and more.THE OPPORTUNITY:Senior consultants are responsible for the design and management of projects across Mavens' portfolio of digital research, measurement, and optimization solutions. They are responsible for senior client relationships, working with globally recognized brands to understand their business and marketing challenges, and designing digital analytics and research-led solutions that address these.Senior consultants manage project teams of analysts and consultants, ensuring a high standard of delivery, with outputs that meet and exceed client expectations, and Mavens' operational targets. There will also be an internal focus for the role, covering line management of junior staff, helping to clarify and iterate on methodologies, and supporting the senior team in business development initiatives.The role is part of a small, high performance team of 15, driving the growing digital analytics business from our NYC office. (Hybrid in-office and work-from-home on a flexible basis as of April 1st, 2022)KEY RESPONSIBILITIES INCLUDE:

• Rigorous and creative analysis of quantitative and qualitative digital data, including social listening, digital marketing analytics, search keywords and rankings, custom scraped verbatims (e.g. posts/reviews from Yelp, Amazon, Reddit, etc.), and more.
• Iterating and innovating on data analysis and data science methodologies, ensuring Mavens maintains its competitive edge.
• Design and management of research and strategy projects to a high standard and quality of execution.
• Creating briefing documents and managing project teams in the delivery of work.
• Line management of junior staff, ensuring objectives and career development goals are set and monitored.
• Identifying and addressing staff training needs, and facilitating knowledge sharing across the company as a whole.
• Management of senior client relationships, up to director level.
• Supporting directors in larger business development initiatives and taking point on project-level business development.ABOUT YOU:You will have deep technical knowledge of digital marketing channels, and associated tools and data sets, with demonstrable experience working in a rigorous, data-driven environment. You will be an established manager (roughly 3-7 years experience, as a guideline), with experience of analytical techniques and market research methodologies, comfortable in both managing junior staff in delivering projects and pitching in to help where required. You will also have a demonstrated passion and enthusiasm for data analysis and marketing strategy.You must have some experience directly managing client relationships, in addition to an enthusiasm for creative problem solving and data visualization. While not a requirement, knowledge of advanced statistical methods and programming languages for data analysis (Python, R) would be considered an advantage.You will be able to craft unique insights from the synthesis and analysis of data. Fluency in English is mandatory, with fluency in other languages considered an advantage due to our global work.BENEFITSWe provide a comprehensive, highly competitive benefits package, including:
  • Medical plans with comprehensive, affordable coverage for a range of health services
  • Health Savings Account/FSA
  • Dental, Vision and benefits to cover unique healthcare needs
  • Wellness Program
  • 401k with matching
  • Tuition Reimbursement, Commuter benefits
  • Unlimited PTOPRIVACY DISCLOSURE:Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The Kantar Group Limited ("Kantar"). Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment, which may include your details being shared with the hiring manager.KANTAR REWARDS STATEMENTAt Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitiveand alsoto support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that's out of the ordinary and join us.We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health andwell beingis taken into consideration.We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.Kantar is the world's leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar's 30,000 people help the world's leading organisations succeed and grow.

Keywords: Kantar, Bowie , Senior Consultant, Digital Insights & Analytics, Professions , Bowie, Maryland