Senior Director of Growth, Product
Company: HighLevel
Location: Washington
Posted on: February 11, 2026
|
|
|
Job Description:
About Us HighLevel is an AI powered, all-in-one white-label
sales & marketing platform that empowers agencies, entrepreneurs,
and businesses to elevate their digital presence and drive growth.
We are proud to support a global and growing community of over 2
million businesses, comprised of agencies, consultants, and
businesses of all sizes and industries. HighLevel empowers users
with all the tools needed to capture, nurture, and close new leads
into repeat customers. As of mid 2025, HighLevel processes over 4
billion API hits and handles more than 2.5 billion message events
every day. Our platform manages over 470 terabytes of data
distributed across five databases, operates with a network of over
250 microservices, and supports over 1 million hostnames. Our
People With over 1,500 team members across 15 countries, we operate
in a global, remote-first environment. We are building more than
software; we are building a global community rooted in creativity,
collaboration, and impact. We take pride in cultivating a culture
where innovation thrives, ideas are celebrated, and people come
first, no matter where they call home. Our Impact As of mid 2025,
our platform powers over 1.5 billion messages, helps generate over
200 million leads, and facilitates over 20 million conversations
for the more than 2 million businesses we serve each month. Behind
those numbers are real people growing their companies, connecting
with customers, and making their mark - and we get to help make
that happen. Role Overview The Sr. Director of Growth will lead the
cross-functional growth organization within the Product team,
focusing on optimising user acquisition, activation, retention, and
monetisation. This leader will own the strategy and execution of
growth initiatives that directly impact key company metrics such as
trial-to-paid conversion, customer engagement, and churn reduction.
You’ll work closely with Product, Marketing, Customer Success, and
Product Marketing teams to identify high-leverage opportunities
across the customer lifecycle, design scalable reward systems, and
implement product experiences that drive sustained growth and user
delight. Key Responsibilities - Strategic Leadership: Define and
execute a holistic product growth strategy aligned with company
objectives, focusing on user activation, retention, and expansion.
- Cross-Functional Collaboration: Partner effectively with
Marketing, Customer Support, Product Marketing, Engineering, and
Data Science to identify growth opportunities and deliver
high-impact initiatives. - Growth Mechanics Expertise: Design and
deploy growth loops, reward systems, and game mechanics that create
engagement, habit formation, and referral behaviors within the
product ecosystem. - Data-Driven Optimization: Identify and track
the key upstream actions that influence core downstream business
outcomes such as trial-to-paid conversion, customer lifetime value,
and churn. - Team Leadership: Lead and mentor a team of Product
Managers and Growth Analysts, fostering a culture of
experimentation, collaboration, and impact. - Experimentation &
Testing: Build a culture of rigorous A/B testing and rapid
iteration across onboarding flows, pricing experiments, and product
engagement funnels. - SaaS B2B2C Growth: Leverage deep experience
in SaaS B2B2C models to drive scalable product adoption across both
business and end-user layers. - Insights & Reporting: Collaborate
with analytics and finance teams to translate growth performance
data into actionable insights and executive-level reporting.
Qualifications - 10 years of experience in Product Management,
Growth, or Product-Led Growth roles within high-growth SaaS
environments. - 5 years in a senior leadership role managing
Product Managers or cross-functional growth teams. - Proven track
record designing and optimizing growth loops, reward systems, and
game mechanics that improve engagement and retention. - Deep
experience with SaaS B2B2C business models and the unique
challenges of scaling multi-tenant customer networks. - Expert at
identifying high-value upstream actions that predict and influence
downstream metrics such as activation, conversion, and churn. -
Strong analytical and experimental mindset—comfortable with
hypothesis-driven testing, cohort analysis, and data-informed
decision-making. - Excellent communication, influence, and
stakeholder management skills across technical and non-technical
teams. - Bachelor’s degree in Business, Engineering, Economics, or
related field; MBA or advanced degree preferred. EEO Statement The
company is an Equal Opportunity Employer. As an employer subject to
affirmative action regulations, we invite you to voluntarily
provide the following demographic information. This information is
used solely for compliance with government recordkeeping,
reporting, and other legal requirements. Providing this information
is voluntary and refusal to do so will not affect your application
status. This data will be kept separate from your application and
will not be used in the hiring decision. The salary range for this
position is $245000 - $373500 annually. (Bonus Pay included) We may
use artificial intelligence (AI) tools to support parts of the
hiring process, such as reviewing applications, analyzing resumes,
or assessing responses. These tools assist our recruitment team but
do not replace human judgment. Final hiring decisions are
ultimately made by humans. If you would like more information about
how your data is processed, please contact us.
Keywords: HighLevel, Bowie , Senior Director of Growth, Product, PR / Public Relations , Washington, Maryland
