Digital Director

Company: House Majority PAC
Location: Washington
Posted on: May 24, 2025

Job Description:

House Majority PAC is an organization designed to hold Republicans accountable and help elect more House Democrats. House Majority PAC is committed to building a long-term organization that can take on the Republican outside groups in the battle for the House Majority.The Digital Director will serve as a senior member of the IE team for the 2026 election cycle and work closely with IE Director, Deputy IE Director, and Research Director to develop, execute and manage a multi-million dollar advertising and mobilization campaign in partnership with HMP vendors across the battlefield. In addition, the Digital Director will oversee HMP's content creator program that is slated to launch later this year.The ideal candidate will have multiple cycles worth of experience building and executing large scale electoral advertising campaigns as well as experience managing organic content creator programs and partnerships.Duties & Responsibilities:Digital Strategy Development: Collaborate with senior leadership and vendors to create and execute comprehensive digital persuasion strategies that prioritize key platforms while also exploring innovative advertising tactics to enhance audience engagement.Content Creator Program Management: Oversee the launch and execution of HMP's organic content creator program by managing relevant vendors. This includes building processes for content message briefs, content review and approval, and establishing a strategic approach to maximize impact, reach, and effectiveness, and working with vendors to develop and execute a comprehensive approach to leveraging creator content in paid advertising programs.Vendor Oversight: Supervise and manage relationships with HMP's digital advertising vendors to ensure alignment with advertising vision, budget efficiency, and effective execution of media plans.Creative Asset Management: Develop and oversee processes to track advertising content calendars in partnership with IE staff and vendors to ensure timely delivery of creative assets and integration into HMP's internal approval process. Partner with HMP's operations staff to ensure compliant IE reporting.Campaign Tracking: Leverage ad monitoring software to track digital spending by campaigns and other entities to optimize HMP's media plans. Identify spending discrepancies and investments across platforms, in partnership with HMP staff and vendors, to adjust advertising programs as necessary on an ongoing basis.Performance Monitoring: Evaluate the effectiveness of advertising programs by establishing and tracking key performance indicators (KPIs) related to vendor performance, media plan execution, and overall campaign success.Cross-Department Collaboration and Project Management: Work closely with regional political directors and HMP leadership to ensure seamless execution of advertising plans in alignment with overall campaign objectives. Collaborate with HMP staff to make sure deadlines are met and programs are executed in a timely manner.Innovation and Market Analysis: Stay abreast of emerging digital platforms and advertising trends to provide strategic recommendations for new advertising opportunities that align with target audience engagement goals.Qualifications:- Demonstrated commitment to promoting Democratic values and causes- Minimum three cycles of experience in electoral advertising and organic content creation programs- Strong grasp of modern consumption habits and media planning- Desire to innovate with advertising tactics- Experience with independent expenditure and paid media programs- Experience working in the U.S. House of Representatives or on House campaigns highly preferred- Strong work ethic and willingness to take ownership of wide-ranging responsibilities; ability to work independently and proactively- Ability to work under pressure and remain flexible and adaptable as needs and priorities change; experience managing to multiple deadlines- Excellent organizational skills with keen attention to detailSolid verbal, written, research, and interpersonal skills- Some management experience preferredLOCATION: Washington, DCSTART DATE: Summer 2025END DATE: December 2026SALARY: Starting at $125,000 annualized, commensurate with experienceThis is a temporary [cycle-based], at will position with an anticipated end date of no later than December 15, 2026Our comprehensive benefits package includes:- Medical, dental, and vision; with 100% coverage for eligible staff and their eligible dependents.- Over 25 days of paid time off including; federal holidays, vacation days, and personal days.- Monthly stipends for transportation and cell-phone expenses.- 401k program with up to a 4% employer match.- and more!House Majority PAC is an equal opportunity employer. We believe that employees from diverse backgrounds are critical to achieving our goals. We seek to recruit, develop, and retain the most talented people from a diverse candidate pool, and consider applicants for all positions without regard to race, color, religion, sex, gender orientation, national origin, age, marital status, disability, or any other legally protected status.
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Keywords: House Majority PAC, Bowie , Digital Director, Executive , Washington, Maryland