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Community Relations Director (Marketing Director) - Assisted Living

Company: Tribute at Melford
Location: Bowie
Posted on: July 31, 2022

Job Description:

At Tribute at Melford, we are all part of the same symphony. Our goal is to create positive and joyful experiences for our residents and their families. Just like musical notes on a sheet, every day is different at a Tribute at Melford community. We are looking for team members that are positive, collaborative, show leadership, are respectful and overflowing with integrity, care and hard work. We offer competitive wages, benefits, training and the opportunity for growth. We encourage you to apply and become part of our family today!Job SummaryIf you are passionate about your work and driven by the desire to create a life full of purpose for our residents, a Tribute at Melford community may be the place for you. We have a current opening for a Community Relations Director.The Community Relations Director (Marketing and Sales Director) will manage all aspects of sales and marketing efforts for the community with the goal to grow revenue and maintain established occupancy goals. Specific core responsibilities include strategic and long-range planning, identifying appropriate advertising opportunities, collateral needs, coordination of lead generating events, community outreach to establish referral relationships and others task necessary to meet overall marketing and sales objectives to meet or exceed occupancy goals.Become part of our family and find your Cadence.Responsibilities

  • Developing and managing the lead base; leasing apartments.
  • Provide sales activity reports with documented lead status, closing needs and next steps.
  • Respond to telephone inquiries, remotely and in real time when possible.
  • Conduct walk-in and scheduled tours with prospective residents or interested parties.
  • Follow-up with all potential residents, referral sources or interested parties.
  • Maintain the community's Customer Relationship Management software (Yardi) accurately and timely.
  • Supervise, direct, and motivate all sales team members.
  • Maintains high degree of resident satisfaction through establishment of relationships between residents, department heads and staff who provide services on a daily basis.
  • Participate in and represent the community in outreach events, networking meetings, tradeshows and other communities' functions.
  • Monitor and maintain promotional item inventory; assess print advertising needs; manage social media accounts.
  • Development and implementation of all sales and marketing strategies and tactics for the community consistent with Cadence Senior Living's objectives.
  • Understand the community's care regulations to ensure proper placement and education to prospects.
  • Carefully manages marketing budget, provides input and accurate pricing information for ads, directories and social media advertising, event costs, association memberships, and all marketing and sales related costs.
  • Monitor competitive projects and programs in the community's local market and report updates and changes to Executive Director and corporate team on a weekly basis, or sooner if needed.

    • Directly responsible for the overall direction of the sales and marketing for the community. Design, implement, and facilitate annual marketing plan for the community with input and support from the Executive Director, corporate marketing and operations teams.
    • Oversee advertising schedules and production requirements, create and or monitor external and internal communications to ensure compliance with brand standards and FHA and ADA requirements, and social media account management.
    • Lead the sales team; coach and manage sales associates.
    • Establish and maintain relationships with residents, visitors, employees, supervisors, department directors, resident family members, the professional business community and vendors.
    • Assisted Living (AL), Independent Living (IL), Senior Living, Hospitality, or Healthcare sales experience a plus!

Keywords: Tribute at Melford, Bowie , Community Relations Director (Marketing Director) - Assisted Living, Executive , Bowie, Maryland

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