Director of Marketing and Communications

Company: FASEB
Location: Bowie
Posted on: January 16, 2022

Job Description:

The American Society for Pharmacology and Experimental Therapeutics (ASPET) seeks an experienced Director of Marketing and Communications.
ASPET is a 4,000-member scientific society whose members conduct basic and clinical pharmacological research and work in academia, government, industry, and non-profit organizations.-- - ASPET members conduct research leading to the development of new medicines and therapeutic agents to fight existing and emerging diseases.
ASPET-- - -s mission is to be the professional home for educators, students, researchers, healthcare practitioners, and others working to advance pharmacological sciences and increase the impact and influence of this scientific discipline. ASPET is looking for a Director of Marketing and Communications to serve as a key member of the senior staff management team.
Primary Function: Plans, develops and manages the society-- - -s entire marketing, branding, and communications strategy to advance the mission of the organization as well as increase the visibility and significance of pharmacology among members and the public.
Major Duties and Responsibilities:
Marketing and Communications

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• Plan, implement, track, and analyze all marketing campaigns for membership recruitment and retention, five publications, product sales, annual conference promotion, career center, awards, and other Society programs
  
• Oversee, develop, and implement all website, social media, and other marketing communications strategies, including direct mail, email, and publications
  
• Maintain consistent Society brand messaging across all media and platforms to maximize presence
  
• Manage the creative design and copy process for all marketing pieces and promotional materials
  
• Develop marketing budget necessary to achieve the strategic objectives of the Society
  
• Create and maintain communications calendars, marketing plans, standard operating procedures, and best practices for all marketing programs
  
• Oversee content and production of The Pharmacologist, the Society newsletter and the ASPET Newsbrief, the Society email newsletter
  
• Manage the Society-- - -s online community
  
• Coordinate media activities at the Society-- - -s annual meeting
  
• Assist the divisions and regional chapter affiliates to promote their activities
  
• Work closely with marketing team to analyze and interpret data to drive marketing programs
  
• Work collaboratively with other staff to ensure overall strategy for marketing and communications is effectively achieved
  
• Liaise with printers, mailing houses, and other outside vendors
  
  Business Development
  
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  • Manage the Society-- - -s sponsorship and exhibit program when sponsoring or exhibiting at other organizations-- - - scientific meetings/events, including onsite representation at events
    
  • Identify conferences with a high yielding ROI and exhibit at those meetings to market membership opportunities, programs, journals, and increase Society visibility
    
  • Manage the Explore Pharmacology advertising program
    
  • Identify new revenue streams and collaborate with members, committees, and other departments to initiate new programs and ensure the success of existing programs
    
  • Conduct market research through surveys and focus groups and propose plans to address results of market research
    
  • Identify and solicit potential sponsors for Society conferences
    
    Leadership and Management
    
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    • Manage marketing staff including the Web and Technology Manager and the Marketing Communications Coordinator
      
    • Participate in all senior management activities including conducting interviews, developing performance reviews, updating employee handbooks and guidelines, and coaching staff
      
    • Engage with volunteer leadership and executive officer on advancing the strategic plan goals/objectives
      
    • Present regular department reports to the Council
      
      Other
      
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      • Coordinate society elections and bylaws voting
        
      • Other duties as assigned
        PandoLogic. Keywords: MARCOM Specialist, Location: Bowie, MD - 20715

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