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Marketing Manager

Company: InstallNET
Location: Bowie
Posted on: February 24, 2021

Job Description:

Description: InstallNET is looking for an experienced and versatile marketing manager who is excited to do this and more. The ideal candidate has experience developing and executing marketing campaigns and would comfortable being a department of one. This role is perfect for someone who loves the day-to-day marketing activities as well as developing the long-term strategy. If you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you!JOB DESCRIPTIONAt InstallNET, Marketing is about understanding our client base and building awareness about how our products and services can satisfy their needs. The overall purpose of the role is to lead the execution of marketing programs from start to finish and will require you to analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.Essential Functions

  • Champion The InstallNET Way.
  • Be a mentor & Trainer - Everyone at InstallNET is responsible, both formally and informally, for the mentorship, growth, development, and training of fellow team members across the company.Marketing Responsibilites
    • Develop strategies and tactics to get the word out about our company and drive qualified traffic in our direction.
    • Working in partnership with the Executive team to develop creative briefs and guide creative direction to meet objectives for all advertising and public---facing communications, including print, digital, and video assets.
    • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
    • Deploy successful marketing campaigns and own their implementation from ideation to execution.
    • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
    • Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
    • Build strategic relationships and partner with key industry players, agencies and vendors.
    • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
    • Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
    • Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
    • Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support.
    • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.Competencies
    • Excellent Verbal & Written Communication
    • Business Acumen
    • Marketing Mindset
    • Project Management
    • Critical thinkingPM20. Requirements: Required Qualifications
      • Five (5) years progressive marketing experience
      • Proven experience developing marketing plans and campaigns
      • Metrics-driven marketing mind with eye for creativity
      • Experience with marketing automation and CRM tools
      • Bachelor's degree in marketing, business, or related fieldPreferred Qualifications
        • Master's degree in Marketing or Communication, or related
        • Proficiency with online marketing and social media strategy
        • Proven experience designing interactive applications and networking platformsOther DutiesPlease note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.Supervisory ResponsibilityNo direct supervisory responsibility.Work EnvironmentThis job generally operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. The employee is occasionally exposed to a variety of extreme conditions at job sites. The noise level in the work environment and job sites can be loud.Physical DemandsThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms.The employee is occasionally required to sit; climb or balance; and stoop, kneel, crouch or crawl. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Position Type/Expected Hours of WorkThis position regularly requires long hours and occasional weekend work.Travel: Less than 5%

          PI

Keywords: InstallNET, Bowie , Marketing Manager, Advertising , Bowie, Maryland

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